Eco is short for ecology, or the study of interactions between organisms and their environment. Eco-fashion is any brand or line that attempts to minimize the impact on the environment, and often the health of the consumers and the working conditions for the people that are making the clothes. Imagine organic cotton, durable, recyclable fabrics, plant-based dyes and a fair wage for the manufacturers and suppliers.
However, it is not quite as simple as that. Eco-fashion can be branded just by being sustainable, which means the crop used for making the garments can be regrown or replanted once it is harvested. There is also no such thing as a 100{805ad053f79ce0cf4fd712f7a3de13b0351bb6113d0d1e8ce48adc12119938ab} eco-friendly piece of clothing, because all clothing takes water and energy. (check reviews about fashion companies)
On the other hand, The term green initiative is a response to Chevron ads that promoted a green image for a corporation that had a bad environmental reputation. This tactic of using environmentalism, green imagery, and popular buzzwords associated with protecting the planet is typical of green initiative campaigns.
The Magazine for Corporate Responsibility defines it as “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power …